The OQM method
Healthy growth follows principles that nature shows us.
Once the process has started, the quality and health of an organization can be checked and developed against six principles. OQM draws on concepts that originally come from cybernetics, systems theory and ecology.
Six organic principles
We check every measure against six questions.
Principle 1 of 6
Interconnection
Guiding question
What long-term effects does this decision and measure have – on other areas, too?
- From nature
- Pull one thread and the whole spider web moves.
- For your measures
- Before a measure starts, clarify who else it affects beyond your own team and what it should have achieved a year from now.
Principle 2 of 6
Multiplication
Guiding question
How can knowledge and skills best be multiplied across the organization?
- From nature
- A dandelion carries its seeds far, and something new can grow from each one.
- For your measures
- Good solutions don’t stay in one team. Whoever has learned something passes it on, so the effect multiplies.
Principle 3 of 6
Sustainability
Guiding question
Are we feeding our energy into a self-sustaining cycle – or does it fizzle out without any real effect?
- From nature
- Fallen leaves turn into humus and feed the tree the following year.
- For your measures
- Instead of one-off campaigns, choose measures that sustain themselves, and check with the follow-up survey whether they work.
Principle 4 of 6
Functionality
Guiding question
Does our offering fulfill its original purpose?
- From nature
- Every cell of the honeycomb serves its purpose with as little material as possible.
- For your measures
- Processes, meetings and offerings must serve their purpose. Whatever doesn’t is simplified or dropped.
Principle 5 of 6
Energy conversion
Guiding question
How can existing forces be redirected so that they serve the goal of securing high quality in the long run?
- From nature
- A bird rides the updraft instead of flying against the wind.
- For your measures
- Resistance is energy, too. Redirect existing commitment, and even criticism, towards what moves your goal forward.
Principle 6 of 6
Symbiosis
Guiding question
Are we using the different strengths in our organization so that everyone benefits?
- From nature
- Butterfly and flower: both gain something.
- For your measures
- Different strengths complement each other. Good measures connect teams so that every side wins.
What the method builds on

The law of the minimum
What an organism has least of limits its growth. That is why OQM looks for the one bottleneck instead of working on many fronts at once.
More on the bottleneck principle
Eight factors
What a healthy organization needs, OQM measures in eight factors with ten questions each – compared with a regularly updated national norm.
See the eight factorsWhere does your organization stand?
The survey shows which factor is limiting your growth right now. In an intro call, we clarify how you can start.